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  • David Beckham Classic

    David Beckham will launch David Beckham Classic, a new fragrance for men, in July 2013. David Beckham Classic was developed by perfumer Aurélien Guichard. The notes include agin tonic accord, lime, galbanum, cypress, nutmeg, mint, Texas cedarwood, vetiver and ambermax. More

  • Roberto Cavalli Just Cavalli for Him

    Roberto Cavalli will launch Just Cavalli for Him, the masculine counterpart to last year’s Just Cavalli, in July 2013. The fresh leather woods fragrance was developed by perfumers Domitille Bertier and Clément Gavarry. The notes include pimento, vetiver and leather. More

  • Garrett Neff for Salvatore Ferragamo’s Acqua Essenziale Fragrance

    Top model Garrett Neff is the face of Salvatore Ferragamo’s new fragrance Acqua Essenziale. Acqua Essenziale by Salvatore Ferragamo is a Aromatic Fougere fragrance for men.  Top notes are mint and lemon leaf; middle notes are geranium, rosemary, lavender and sea notes; base notes are patchouli, vetiver, musk and labdanum. Take a look at the new tv ad and […] More

  • Paco Rabanne Invictus

      Paco Rabanne will launch a new fragrance for men in July 2013 – Paco Rabanne Invictus. Invictus, which is Latin for “invincible” represents power, dynamism and energy. The new fragrance is a fresh and sporty fragrance unlike perfumes of the house. More

  • Pierre Cardin Style

      Pierre Cardin is launching new fragrances for men and women called Style.The new fragrances reflect Cardin’s style and offers two brand new compositions that mix modern and timeless. Pierre Cardin Style for Women comes in an oval bottle made ​​of transparent glass, with details in gold. Top notes offer a fine fruity blend of […] More

  • Laura Biagiotti Essenza di Roma Uomo

      Laura Biagiotti has launched Essenza di Roma Uomo, a tribute to the 25th anniversary of the brand’s first fragrance, Roma, and to the ‘true essence’ of Rome. Essenza di Roma Uomo is a Woody Aromatic fragrance for men.Notes for the oriental fougere include laurel, bergamot, mandarin, geranium, jasmine, juniper, heliotrope, coumarin, vanilla, cedar and sandalwood. More

  • Giorgio Armani Fronts Armani’s Eau Pour Homme Fragrance Campaign

    Almost 30 years after the original launch of the original Eau Pour Homme, in  2013, Giorgio Armani launched a new version of Eau Pour Homme. The new Armani Pour Homme is a revisit of the famous scent, working on the essential packaging, but keeping unaltered the classic and timeless olfactory notes. More

  • Dolce & Gabbana Light Blue Commercial & Behind the Scenes

    Top Models David Gandy and Bianca Balti front the new campaign for the iconic fragranceDolce & Gabbana Light Blue. We wrote about it earier this month. You can look it up here. Yesterday,a new TV Commercial emerged online,aswell as some behind the scenes footage. Take a look at it below.  More

  • Hugo Boss Damask Oud

      Hugo Boss is launching a new fragrance in June 2013 – Damask  Oud . The new fragrance for men joins 2011′s Boss The Collection, and like the original five scents in the series was “inspired by the feel, texture, mood and heritage of the fine fabrics used in Boss tailoring”. More

  • Edita Vilkeviciute and Ben Hill for Calvin Klein Eternity Aqua.

      Take a look at the new advertisement for the Calvin Klein fragrance Eternity Aqua, starring Edita Vilkeviciute and Ben Hill. Directed by Mario Sorrenti. Eternity Aqua for Men The fragrance opens with accords of cold cucumbers, citruses, lotus and green leaves. A heart blooms with a union of Sichuan pepper, Mirabelle plum, lavender and […] More

  • David Gandy & Bianca Balti for Dolce&Gabbana

      Top Models David Gandy and Bianca Balti front the new campaign for the iconic fragrance Dolce & Gabbana Light Blue. For the third time since 2007,  David Gandy wears the already famous Dolce & Gabbana’s white speedos. As earlier announced, gorgeous Italian model Bianca Balti is the new female face of the houses’ renowned Fragrance.  More

  • Boss Orange Feel Good Summer for Men

      Hugo Boss launches a new men’s fragrance for  Summer 2013 –  Boss Orange  Feel Good Summer. It is a limited edition of the original Boss Orange for Men from 2011. This summery feel-good scent mixes aquatic accords and green fruits with a woody trail to provide the sensation of freshness and comfort. More

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