Balmain will launch a new feminine fragrance in January 2014 – Extatic. Balmain Extatic represents the luxurious yet edgy touch of the house, that combines boldness and elegance.
“Extatic is an olfactory metaphor for the Balmain woman, a mix of attraction for a certain lightness of being combining with an exceedingly confident character.”
The composition is created by perfumer Emilie Coppermann as an oriental floral. The initial accords include crystalline rose, nashi pear and osmanthus. Sharry Baby orchid that smells like chocolate dominates the heart, accompanied by sexy and dark iris and night jasmine. The scent ends with amyris, sandalwood and cashmere wood with a touch of Barenia leather.
- Top notes: crystal rose, nashi pear, osmanthus
- Heart: Sharry Baby orchid, iris, night jasmine
- Base: amyris, sandalwood, cashmere, leather
The ad campaign was shot by Karim Sadli and features model Anna Selezneva. The fragrance will be available as 40, 60 and 90 ml Eau de Parfum.