Beyoncé will launch Rise, a new perfume for women, in February 2014. The fragrance was developed by perfumer Loc Dong
The new fragrance composition RISE by Beyoncé combines the dignified attitude and self-conscious life energy of the megastars . Inspired by the female individuality , reflects the scent self-confidence , the strength and beauty of women .
To realize itself and thereby grow beyond itself represents a great challenge: ” RISE is designed to encourage women to be all that they want to be ,” said the singer .
As the heart of the noble Parfums Beyonce chose her favorite flower : the orchid. For RISE she has developed a very special variant – the gold Symphony orchid – chosen . She is the queen of orchids and gives the scent a sensual touch .
The color gold symbolizes the powerful character of RISE . Even the scent itself shimmers in golden shades and thus underscores the optimism , the strength and brilliance of its wearer .
The fragrance line finds its completion in the powerful flacon design by Ken Hirst . The luxurious cap rises like a sparkling gem in different gold elements on the bottle . The design completes the unique fragrance that captures the graceful femininity and creative strength of Beyoncé .
- Top notes : bergamot, apricot, basil sorbet
- Heart notes : Gold Symphony orchid , freesia, jasmine sambac
- Base notes: cashmere , musk , vetiver
Beyoncé Rise will be available as a 15, 30 and 50 ml Eau de Parfum and in matching body products.