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I Want Choo With Love by Jimmy Choo is a new addition to the brand’s fragrance portfolio, introduced in 2025 and already receiving attention with a 3.87 out of 5 rating from 95 votes. This floral-fruity scent is crafted by perfumers Amandine Clerc-Marie and Gabriela Chelariu, who bring a nuanced approach to contemporary femininity. A […] More
Khloé Kardashian expands her fragrance line with the release of Almost Always, a new scent created in partnership with Luxe Brands and set to launch first through Ulta Beauty. The fragrance launched through Ulta, which holds exclusive U.S. distribution, with Douglas set to introduce it to the European market on November 17. The rollout follows […] More
Miu Miu Beauty has unveiled its new campaign for Miutine, fronted by Paloma Elsesser, Coco Gauff, and Chloë Sevigny, who now serve as the U.S. ambassadors of the fragrance. Together, the trio reflect the multi-dimensional spirit of Miu Miu’s new beauty era, one defined by independence, emotion, and instinct rather than explanation. FRAGRANCES Photographed by […] More
Dior expands the story of its most cherished fragrance with the launch of J’adior Solid Perfume, a reinterpretation of the J’adore Eau de Parfum in a compact, alcohol-free form. The new creation translates the grand floral bouquet of the original scent into a tactile experience, designed for women who carry elegance wherever they go. FRAGRANCES The […] More
Charlotte Tilbury unveils its Holiday 2025 campaign with Céline Dion as the face of Star Confidence, a festive launch that pairs the singer’s return to high-glam beauty with an expansive lineup of makeup, skincare, and fragrance. MAKEUP The campaign references Dion’s Paris 2024 Olympic appearance and frames the season’s looks as a confident, performance-ready take […] More
YSL Libre Vanille Couture Limited Edition Eau de Parfum introduces a captivating twist on the iconic Libre fragrance. This new interpretation blends ambery, gourmand notes with the classic floral warmth of Libre, creating a fragrance that is both sweet and bold. Featuring lavender, orange blossom, bourbon vanilla caviar, and rum liquor absolute, this fragrance leaves […] More
Kylie Cosmetics is launching a new collection of dessert-inspired hair and body mists on September 23, designed to delight the senses while keeping skin hydrated. The collection features three unique scents, each capturing the essence of a decadent treat while remaining light and wearable. These mists combine indulgent gourmand notes with elegant fragrance accords, perfect for […] More
Dolce&Gabbana extends its Devotion Collection with the launch of My Devotion Eau de Parfum Intense, a fragrance conceived as a tribute to individuality and authenticity. Fronted by Katy Perry as the face of the Devotion Collection, this release builds on the values that have defined the house for decades, presenting a scent that emphasizes elegance […] More
Jean Paul Gaultier introduces Gaultier Divine Elixir, a fragrance that redefines femininity with unapologetic force. More intense and precious than before, this perfume asserts itself with a daring presence. It speaks to women who refuse to follow convention, choosing instead to invent their own rules. FRAGRANCES The fragrance positions itself as a declaration. She who […] More
Miu Miu unveils Miutine, a fragrance that distills the house’s favorite contradiction, playful and precise, rebellious and refined, into a scent worn entirely for oneself. The name riffs on the French mutine, sketching a quietly unyielding character: someone who knows the rules and enjoys twisting them, who dresses up just to stay home, who moves […] More
Byredo introduces “Alto Astral,” a new eau de parfum that salutes Brazil’s vivid cultural energy. Perfumer Jérome Epinette shapes a composition the brand calls bright and addictive, building a musky warmth around sun-leaning notes. The campaign, photographed by Rio native Rafael Maura, focuses on intimate portraits of Brazilians, grounding the launch in lived identity rather […] More
Dior presents Miss Dior Essence as a new flanker in the Miss Dior line, created by Francis Kurkdjian, the house’s Perfume Creative Director. The composition offers an expressive take on confident, liberated femininity, reimagining the floral-chypre structure with gourmand accents built from rich fruit, lush florals, and a grounding woody base. View this post […] More
