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  • Byredo Future Memories: Fragrance About the Moments We Choose to Keep

    There is something distinctly Byredo about Future Memories. Not in the way a fragrance repeats itself, but in how it speaks to the same emotional territory the house has always inhabited: the space between experience and memory, between now and the moment it becomes something else. When you first spray this new eau de parfum […] More

  • Miss Dior Gets a New Campaign With Natalie Portman

    Natalie Portman returns as the face of Miss Dior Eau de Parfum in a new 2026 campaign that connects the fragrance with the latest creative direction at Dior. Portman, who has represented Miss Dior since 2011, appears in her eighth campaign for the fragrance, wearing a pale floral moiré blouse and skirt by Jonathan Anderson. […] More

  • Bella Hadid’s Orebella: Summer Obsession Beyond Pretty Packaging?

    Fragrance has always been more than a finishing touch. It can express personality, memories, and emotions without saying a word. In 2024, Bella Hadid launched Orebella, a fragrance brand built around creating a more personal connection with scent. ALL OREBELLA RELEASES Orebella takes a different approach from traditional alcohol-based fragrances. The brand creates oil-based formulas […] More

  • Rare Beginnings Brings a Fresh Floral Scent to Rare Beauty

    Rare Beauty expands its fragrance lineup with Rare Beginnings Eau de Parfum, a new fruity floral scent that draws from the idea of starting again. The launch follows the brand’s first Eau de Parfum and introduces a brighter composition built around pear nectar, floral notes and a warm vanilla base. FRAGRANCES Selena Gomez describes the […] More

  • Ice Spice Takes In Ha Mood From Track to Fragrance

    Ice Spice enters fragrance with In Ha Mood, a new eau de parfum that takes its name from one of her best-known singles. She developed the release through her global licensing partnership with Revlon, extending her image into beauty through a scent centered on confidence, authenticity and self-expression. FRAGRANCES In Ha Mood follows a fruity […] More

  • Givenchy Takes L’Interdit Elixir in a Darker and Sweeter Direction

    Givenchy introduces L’Interdit Elixir, the newest fragrance to join its women’s L’Interdit collection. The release expands a lineup that already includes original compositions, hair perfumes and collector’s editions. With this edition, the house develops a richer and more intoxicating interpretation of the sensual character associated with the L’Interdit name. FRAGRANCES The fragrance takes inspiration from […] More

  • Cloud Aurora Drops as the Latest Ariana Grande Fragrance

    Ariana Grande introduces Cloud Aurora, the third fragrance in her popular Cloud collection. The new release follows the original Cloud and Cloud Pink, expanding the line with a warmer composition built around sugar, musk, vanilla, woods, and amber. FRAGRANCES Grande describes Cloud Aurora as the most personal fragrance in the series to date. Its development […] More

  • Gracie Abrams Fronts Chanel Coco Mademoiselle Crush Absolu

    Chanel introduces Coco Mademoiselle Crush Absolu with Grammy-nominated singer-songwriter and House Ambassador Gracie Abrams as the face of its 2026 campaign. Olivier Polge created the new intense ambery fragrance as a magnetic impulse that can shift the mood of a moment, awaken the senses, and encourage personal discovery. FRAGRANCES The fragrance develops through fruity, floral, […] More

  • Tina Kunakey Fronts Vénus de Nina Ricci Eau de Parfum Florale

    Tina Kunakey brings summer energy to the campaign for Vénus de Nina Ricci Eau de Parfum Florale, a new fruity floral fragrance that pairs luminous orange blossom with juicy pineapple. The French model and actress presents the scent through a warm, sensual image that reflects its golden-hour inspiration. FRAGRANCES The composition opens with an immediate […] More

  • Valentino Beauty Introduces Vendetta Donna and Uomo

    Valentino Beauty opens a new fragrance chapter with Vendetta, a pair of scents built around instinct, desire and emotional intensity. Vendetta Donna and Vendetta Uomo approach the idea from different directions, using floral, gourmand, spicy and woody notes to create two distinct compositions connected by a shared emphasis on texture and skin. FRAGRANCES Master perfumer […] More

  • Ariana Grande Expands the Cloud Line With Cloud Aurora

    Ariana Grande introduces Cloud Aurora, the newest fragrance in her Cloud collection, launching July 14. The global multi-platinum recording artist, actress, and entrepreneur expands one of her best known fragrance lines with a new Eau de Parfum built around warmth, sweetness, spice, and a dreamlike mood. FRAGRANCES The Cloud franchise began in 2018 with the […] More

  • Abel Reworks Vanilla With Double Scoop

    Abel introduces Double Scoop, a new Eau de Parfum that approaches vanilla from a sharper, more contemporary angle. Launched in June, the fragrance moves away from the expected sweetness of the note and places it inside a warmer, more textured composition. The result centers on indulgence, but treats it with restraint, giving vanilla a savory […] More

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