Kendall Jenner has been named the new global fragrance ambassador for Emporio Armani, fronting the launch of the brand’s latest women’s scent, Power of You Eau de Parfum. The campaign marks a significant new chapter for Emporio Armani’s fragrance universe, positioning the scent as a modern expression of confidence, energy, and individuality.
Power of You Eau de Parfum arrives as a feminine counterpart to the long-running Stronger With You fragrance line, extending the concept into a women’s fragrance designed to speak directly to a new generation. With Jenner at its center, the campaign taps into a sense of self-assured presence and contemporary femininity, aligning the fragrance with themes of movement, connection, and personal intensity.
FRAGRANCES
The scent itself opens with a vibrant passion fruit accord, delivering a bright, energetic introduction. Citrus notes of bitter orange and lemon oil sharpen the top, while the heart reveals a luminous frangipani accord that adds warmth and floral depth. At the base, vanilla bean absolute from Madagascar is layered with benzoin resinoid and cistus absolute, giving the fragrance a gourmand character with lasting presence. The composition balances freshness and richness, creating a signature designed for both day and evening wear.
Visually, the bottle design references the Stronger With You flacon, reinterpreted through a feminine lens. Intertwined yellow-gold rings wrap around the neck and extend down the sides, giving the bottle a jewel-like appearance. The ruby-toned liquid shows through clear glass, reinforcing the idea of inner energy and radiance as a central theme of the fragrance.
The campaign film presents Jenner in motion, moving between solitary moments and collective scenes, underscoring the fragrance’s focus on shared energy and magnetic presence. The visual language emphasizes rhythm, light, and physical expression, positioning Power of You as a scent that reflects emotion as much as style.
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Power of You Eau de Parfum was signed off by Giorgio Armani prior to his passing, adding significance to the launch within the broader Armani beauty portfolio. The fragrance sits within Emporio Armani’s more youthful and accessible tier, reinforcing the brand’s strategy of connecting with Gen Z and digitally fluent audiences through bold storytelling and strong cultural relevance.
The fragrance launches first in Europe on January 20, followed by releases in the United States and Middle East in March, with Asia scheduled for April. It will be available in 30 ml, 50 ml, and 90 ml eau de parfum formats.
