Vyrao introduces Ever 11, its 11th fragrance, with a composition built around black cherry, leather, patchouli, rose, peony, vanilla and tonka bean. The gender-neutral scent belongs to the fruity floral amber family and focuses on confidence and self-belief, themes that shaped its name, concept and ingredient selection.
FRAGRANCES
Founder Yasmin Sewell developed Ever 11 with perfumer Meabh Mc Curtin. Sewell says the fragrance began with the idea of feeling fully comfortable with who you are. The number 11 also influenced the name, since Ever 11 marks the brand’s 11th fragrance and Sewell associates the number with magic.
“The starting point for this fragrance was being forever, unapologetically yourself,” Sewell says. “There’s enormous freedom in owning who you are, what you want, and how you move through the world.”
The fragrance opens with black cherry and pink pepper CO2 LMR, followed by rose and peony at the heart. Leather accord, vanilla bean CO2 LMR extract, Peru balsam oil LMR, tonka bean absolute, cypriol oil and patchouli oil LMR form the base, adding warmth and depth.
The brand also connects individual fragrance notes with specific emotional benefits. Vyrao associates black cherry with anti-anxiety effects, pink pepper with self-worth, rose with love and peony with emotional resilience. Leather accord relates to self-assurance, while vanilla bean connects with mood-lifting effects. Peru balsam oil relates to calm, tonka bean to self-confidence, cypriol to inner stability and patchouli to balance.
Ever 11 uses neuroscience-backed ingredients evaluated through IFF’s proprietary Science of Wellness program. According to Vyrao, IFF measured a 97% increase in self-esteem in connection with the selected ingredients. The program combines 40 years of Mood Mapping and Scent Emotion research with neuroscience and artificial intelligence to measure how scent can affect emotional well-being.
The fragrance comes in a black-cherry-hued bottle and carries the mantra “It’s My Time To Fly.” Vyrao encourages wearers to say the phrase while spraying the fragrance, incorporating it into the application ritual as a way to set an intention.
Vyrao connects scent with confidence through its fragrance composition and research-led ingredient selection.
