Huda Beauty has teamed up with Cardi B for Ultra Snatched, a new extension of the brand’s Easy Bake line. The launch introduces bright pink and lilac powders across the Easy Bake Loose Setting Powder Duos and Easy Bake Pressed Powders, with Huda Kattan and Cardi starring together in the accompanying Snatched Baddies campaign.
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The campaign centers on a body-swap concept that sends Huda and Cardi into each other’s worlds. The film begins with the pair meeting before trying the Ultra Snatched products, after which they trade lives. Huda steps into Cardi’s persona, while Cardi takes on the role of the beauty founder, turning the launch into a comedic exchange built around their different personalities and shared approach to glam.
Cardi also helped shape the creative direction alongside Huda. The partnership draws on their mutual interest in expressive makeup and dramatic beauty looks, using humor to introduce the new products rather than treating the campaign as a traditional beauty tutorial. The film follows the pair as they adjust to their new roles while the Ultra Snatched routine provides the connection between the two characters.
The collection expands Huda Beauty’s existing Easy Bake range through a new pink-and-lilac color story designed to brighten, lift and blur the complexion. The Easy Bake Loose Setting Powder Duos pair two complementary ultra-fine powders in each compact. Wearers can apply each shade individually or combine them using the adjustable selector.
Two duo combinations make up the loose powder offering. Cherry Lilac targets fair to light skin tones and combines Cherry Blossom Cake, a sheer soft pink, with the new Lilac Muffin, a cool-toned lilac. Mixing the two produces a soft pink-lilac shade. Pink Ube, designed for medium to tan skin tones, combines Pink Velvet Cookie, a deep rosy pink, with Ube Birthday Cake, an electric lilac. Together they create a rosy-mauve result.
Huda Beauty states that the loose powder formula provides up to 18 hours of wear with an airbrushed finish and no flashback. The brand positions the duos as customizable brightening powders that allow users to adjust the color according to the desired effect.
The Easy Bake Pressed Powder also receives two Ultra Snatched shades. Ube Birthday Cake carries medium, cool lilac undertones, while Pink Velvet Cookie uses a warm pink tone developed for tan complexions. The pressed formula offers up to 12 hours of shine control with a smooth matte finish.
Huda Beauty recommends applying the products through its Snatch Map technique, using the loose powder to target areas of the face for brightening and lifting before layering the pressed formula on top.
Huda Kattan and Cardi B turn the Ultra Snatched launch into a playful character exchange while introducing the newest expansion of the Easy Bake range through color, humor and full-glam makeup.
