Max Factor launches new Lashfinity 3 Day Mascara next month. The 72-hour mascara uses lash tint style technology to provide defined, dark lashes for three days that resist sleeping, showering and rubbing. The flake resistant, wax free formula contains PermaHold technology to bond to the lash and create a patent like finish.
The unique semi-permanent, fully-waterproof lash tint with a built-in remover has all the batting beauty of Max Factor’s existing line-up of magic wands, but lasts three times as long.
Max Factor Lashfinity 3 Day Mascara launches online on June 5 and into stores on June 12.