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  • Flower Knows Presents Violet Rococo Eyeshadow Palette

    Flower Knows introduced their latest innovation – the Violet Rococo 5-color Eyeshadow Palette, set to debut on 4/8 0:00 PST at flowerknows.co. This palette is designed to unleash your creativity and celebrate the power of purple. With richly pigmented hues and velvety textures, each shade seamlessly blends to offer endless possibilities for mesmerizing eye looks. […] More

  • Alix Earle Showcases Laneige’s Lip Glowy Balm Flavors in GRWM

    The Laneige community has once again shown its enthusiasm and dedication, surpassing even the efforts of the FBI, with the spotlight on their latest Lip Glowy Balm flavors featured in Alix Earle‘s newest video. Skincare lovers were thrilled to catch a glimpse of the new Laneige products during Alix Earle’s signature Get Ready with Me […] More

  • Full Face One Lipstick Makeup Goes Viral

      Lipstick, often hailed as a staple in every makeup bag, has proven its versatility beyond just enhancing lips. However, the latest trend emerging on platforms like TikTok takes lipstick’s versatility to a whole new level. Makeup enthusiasts are attempting to craft entire makeup looks using one lipstick shade as an eyeshadow, contour, and a […] More

  • Anastasia Beverly Hills’ Beauty Balm Serum: Skincare Meets Makeup

    Anastasia Beverly Hills introduced their latest innovation: the Beauty Balm Serum Boosted Skin Tint. This groundbreaking product combines the best of skincare and makeup, offering a tinted solid serum formula that provides sheer-to-light coverage for a radiant complexion. With 8 skin-loving ingredients, including HA+ Microspheres and a Peptide Complex, this hybrid formula not only enhances […] More

  • Discover Kosas DreamBeam SPF 40 in Sunlit

    Kosas introduced DreamBeam SPF 40, where skincare meets dreamy makeup prep. This clean, silicone-free mineral sunscreen boasts SPF 40 PA++++, packed with ceramides, peptides, and hyaluronic acid for moisturizing, smoothing, and creating the perfect makeup base. Its 21.7% non-nano zinc oxide provides optimal broad-spectrum UV protection while the peachy-pink hue neutralizes any bluish-white tones. DreamBeam […] More

  • Broccoli Freckles Sweep Social Media

      Beauty enthusiasts are ditching traditional makeup brushes for an unexpected tool: broccoli. Dubbed “Broccoli Freckles,” this TikTok trend involves using broccoli florets to apply makeup, creating faux freckles for a natural, sun-kissed look. Users simply coat the broccoli head with their preferred product, then stamp it onto their cheeks and nose. The surprising effectiveness […] More

  • Hanni from NewJeans Named Global Ambassador for Gucci Beauty

    Hanni from NewJeans, the multifaceted talent hailing from Melbourne,  Australia, has ascended to new heights in her career trajectory. Since 2022, she has been gracing the stages of high fashion as a representative of Gucci, captivating audiences with her charisma and style. Now, in a significant development, Hanni has been appointed as the Global Brand […] More

  • Patrick Starrr Presents ONE/SIZE x Wicked Makeup Collection

    Get ready to channel your inner wickedness because Patrick Starrr is about to drop a show-stopping makeup collection in collaboration with the Broadway sensation, Wicked. ONE/SIZE is gearing up to release the highly anticipated ONE/SIZE x Wicked Collection, and the sneak peeks have beauty enthusiasts buzzing with excitement. Featuring the brand’s iconic On ‘Til Dawn […] More

  • Rare Beauty’s Newest: Effortless Radiance with Luminous Powder Blush

    Rare Beauty, established by music sensation Selena Gomez, has long been synonymous with revolutionary makeup innovations and a commitment to mental health advocacy. Among their acclaimed offerings is the cult favorite Soft Pinch Liquid Blush, celebrated for its pigmented yet blendable formula that caters to both makeup aficionados and novices alike. Now, Rare Beauty launches […] More

  • Spring 2024’s Hottest Makeup Trends

    Spring 2024 brings forth four compelling makeup trends that are gaining traction on social media platforms and dominating fashion runways. Firstly, the resurgence of frosted looks has taken the online beauty community by storm. Reminiscent of the late 90s and early 2000s, this trend embraces silvers and cool-toned pastel bases, offering a fresh take on shimmer […] More

  • Nicki Minaj Debuts Pink Friday Nails: Luxury Press-Ons

    Nicki Minaj, the iconic rapper known for her flamboyant style, is expanding her beauty empire with the launch of Pink Friday Nails, a line of luxurious press-on nails. Developed in collaboration with celebrity nail artist Yvett Garcia, this direct-to-consumer brand offers 11 dynamic designs, ranging from matte and chrome bases to camo patterns, catering to […] More

  • SISIO Wows Tokyo Fashion Week with Eye-catching Nail Designs

    SISIO, the creative offspring of the talented designer Charlotte Shao, made waves at the Tokyo Fashion Week with its captivating new collection. Established in 2018, SISIO has quickly become prominent  as an independent fashion label, blending the creative energies of its founder’s Central Saint Martins and Parsons education. The name “SISIO” embodies the essence of sisterhood, […] More

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