Welcome to Tyra Beauty

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Top model Tyra Banks has just launched a new makeup line called Tyra Beauty featuring product lines like “Tyover” “Smize” and “It Factory”. And while the products seem top-notch, it’s her business plan and language use that really stands out.
TYover: The TYover pillar introduces easy-to-use products “in a Stick” for a fierce face…fast! Banks’ secret application technique called “Four Fast Fierce Fingers” creates a complete transformation in six minutes or less without the use of a brush! Through Banks’ proprietary ‘TY-Glide Technology,’ the silky smooth application and easy blendability will have women werkin’ their fiercest faces, Tyra-style.

Smize: The Smize pillar offers new technologies to create the fiercest “Smize,” one of Banks’ famously coined words that means, “smiling with your eyes.” With rich products exclusively for the eyes, every woman can tantalize with the fiercest Smize!

It Factory: The It Factory pillar provides a mix of runway-inspired cosmetics infused with unique textures and innovative formulas. These products will surprise and delight a woman’s sense of touch, starting when she applies her fiercest lip!

Tyra’s Top 3 Do’s

1. DO use your fingers! Your skin is the perfect applicator for cream blush, highlighter, concealer and more. Use those digits to blend, blend, blend. TyTy uses hers for her “in a Stick” TYover products.

2. DO paint it on! Paint it ALL on! Don’t be afraid to rock a bold lip AND a bold eye. The camera will love you.

3. DO apply that extra coat of mascara. Layer it on! You can never have enough lash love.

Tyra’s Top 3 Don’ts

1. DON’T sleep in that makeup. You’ll have a less smooth palette to work with in the future.

2. DON’T get ‘mask face’. Slathering one foundation all over your face will make you look one dimensional. Contour that face with some TYover sticks and come into 3-D reality.

3. DON’T skip the lip. A pop of bright color on that pucker can make the rest of your face glow in a pinch.

TYover: The TYover pillar introduces easy-to-use products “in a Stick” for a fierce face…fast! Banks’ secret application technique called “Four Fast Fierce Fingers” creates a complete transformation in six minutes or less without the use of a brush! Through Banks’ proprietary ‘TY-Glide Technology,’ the silky smooth application and easy blendability will have women werkin’ their fiercest faces, Tyra-style.

Smize: The Smize pillar offers new technologies to create the fiercest “Smize,” one of Banks’ famously coined words that means, “smiling with your eyes.” With rich products exclusively for the eyes, every woman can tantalize with the fiercest Smize!

It Factory: The It Factory pillar provides a mix of runway-inspired cosmetics infused with unique textures and innovative formulas. These products will surprise and delight a woman’s sense of touch, starting when she applies her fiercest lip!

Tyra’s Top 3 Do’s

1. DO use your fingers! Your skin is the perfect applicator for cream blush, highlighter, concealer and more. Use those digits to blend, blend, blend. TyTy uses hers for her “in a Stick” TYover products.

2. DO paint it on! Paint it ALL on! Don’t be afraid to rock a bold lip AND a bold eye. The camera will love you.

3. DO apply that extra coat of mascara. Layer it on! You can never have enough lash love.

Tyra’s Top 3 Don’ts

1. DON’T sleep in that makeup. You’ll have a less smooth palette to work with in the future.

2. DON’T get ‘mask face’. Slathering one foundation all over your face will make you look one dimensional. Contour that face with some TYover sticks and come into 3-D reality.

3. DON’T skip the lip. A pop of bright color on that pucker can make the rest of your face glow in a pinch.