Chanel has officially named BTS member Jung Kook as its global ambassador for Fragrances and Beauty. The announcement was shared via Chanel’s Instagram, confirming the partnership and signaling the brand’s investment in artists who shape contemporary culture.
Jung Kook described Chanel as a house that honors its heritage while embracing modern creativity. He emphasized that the partnership allows him to explore new artistic challenges while staying true to his personal style, calling the collaboration especially meaningful.
Thomas du Pré de Saint Maur, Head of Global Creative Resources for Chanel Fragrance and Beauty, said Jung Kook embodies the values Chanel seeks in its ambassadors. He highlighted the artist’s originality, stage presence, and global influence, noting the inspiration he brings to a new generation. The collaboration will include global campaigns, special projects, and ongoing visibility across Chanel’s fragrance and beauty platforms.
Jung Kook’s impact extends far beyond BTS. With the group, he contributed to global hits like Dynamite, Butter, and Permission to Dance, achieving record-breaking streams and chart performances, along with Billboard Music Awards, American Music Awards, and a Grammy nomination. As a solo artist, he has reached new heights: Seven featuring Latto and 3D with Jack Harlow topped the Billboard Global charts, with Seven spending over 100 weeks on major charts, while his album Golden broke streaming and sales records, becoming the first Korean solo album to surpass 6.2 billion Spotify streams and achieving historic opening-week sales.
With this partnership, Chanel positions its fragrance and beauty lines alongside one of music’s most influential figures, highlighting a shared commitment to creativity, modernity, and global cultural impact. Jung Kook’s artistry and presence promise to bring renewed energy and visibility to Chanel’s beauty division, bridging the worlds of music, fashion, and luxury in a way that resonates with audiences worldwide.
