French fashion house Christian Dior launches new women’s fragrance J’adore Absolu – an ode to women, all women, and their audacity, made by perfumer Francois Demachy. The face of the campaign is actress Charlize Theron. J’adore Absolu film was directed by Romain Gavras.
“J’adore absolu is the new floral nectar by the House of Dior. In an incredibly lush composition, François Demachy blends voluptuous and sensual floral absolutes. Absolutes of Grasse Jasmine, Sambac Jasmine, Rose and Magnolia intertwine with unprecedented freshness: flowers take on the sweetness of a delicious syrup, a sublime, natural and seductive nectar. J’adore absolu is built around Grasse Jasmine, a capricious beauty that requires patience, harvested at the precise moment when, drenched in sunlight, it releases its most sensual accents.“