Campaign

The Beauty Scene “Campaign” showcases the latest beauty campaigns and brand news, featuring new launches, makeup and skincare stories, and fragrances—along with concise editorial texts and trends.

Latest stories

  • Natasha Poly for L’oreal Paris

    Top model Natasha Poly is fronting L'Oreal Paris campaign once again . This time for the newest Elnett Satin campaign and for L'Oreals Nutrigold Commercial. “I’ve been doing modeling for almost ten years and I’ve been working so hard to reach this moment,” she says of being named L’Oréal Paris’ newest spokesperson. “My dream came […] More

  • Simon Nessman for Giorgio Armani Acqua di Gio Essenza 2013 Campaign

    Italian fashion designer Giorgio Armani delivers a new image to promote Acqua di Giò Essenza, the follow up to his classic fragrance for men Acqua di Giò. Once again, Canadian model Simon Nessman fronts the campaign, captured by photographer Bruce Weber in a refined black & white advertisement. More

  • Patricia van der Vliet for Armani Beauty S/S 2013

    Patricia van der Vliet is fronting the latest campaign for Giorgio Armani Beauty Spring/Summer 2013 collection. The images were shot by Sofia Sanchez & Mauro Mongiello. Take a look at the campaign preview below. More

  • New Beauty Campaign – Dove Positive Change

    Dove is continuing its decade-long "Real Beauty" campaign with a Photoshop action that seeks to un-airbrush unrealistic images of models. In a released statement and video explaining its campaign, Dove says the goal of the Photoshop file was to target art directors, graphic designers and photo retouchers — those responsible for manipulating images – in […] More

  • Daphne Groeneveld for Dior Addict Be Iconic Gloss

    Dior is launching 24 new shades of their Addict gloss range and it’s set to come in stores in March 2013. 24 brand-new shades in a new moisturizing and volumizing formula that also delivers super-duper shine thanks to a mixture of glass microbeads and round, crystalline microparticles. According to the brand, by using round particles, […] More

  • 212 Summer Carolina Herrera by Hunter & Gatti

    Carolina Herrera launched a new fragrance for Summer 2013. We wrote about it earlier. You can take a look at it here. The Camnpaign for this frangrance shot by fashion photographers Hunter & Gatti capture the sublime 212 Summer Carolina Herrera fragrance advertisement with a stellar model cast as well as the always inspiring New […] More

  • Dark Obsession Campaign Video starring Matthew Terry

    Calvin Klein launched a new fragrance named Dark Obsession for 2013. We wrote about it earlier. You can look it up here. Calvin Klein Dark Obsession for men is a striking, modern fragrance with a powerful masculinity and intense sensuality. Now, in a new spot for the brand's new fragrance Dark Obsession, Calvin Klein model […] More

  • Kate Winslet Lancome Campaign Behind the Scenes

    A sneaky preview of Lancôme's new skincare campaign starring British actress Kate Winslet. Lancôme's line up of leading ladies, including Julia Roberts, Penelope Cruz and Emma Watson, is a beautiful one. But it's Kate Winslet, six years into her beauty contract with the French cosmetics company, who glows more than any in this new campaign.  […] More

  • BareMinerals taps Kat Edmonson as its New Face

    Launching in March, bareMinerals unveils the next generation of its "Be a Force of Beauty" platform with singer-songwriter Kat Edmonson as its newest face. As a follow-up to the blind casting that kicked off the “Be a Force of Beauty” campaign in Fall 2011, bareMinerals has been on the hunt for new forces of beauty; […] More

  • Candice Swanepoel Channels Brigitte Bardot for Victoria’s Secret

    Leave it to Victoria’s Secret to channel one of the biggest sexpots in history, Brigitte Bardot. For the Spring 2013 makeup campaign, the company did just that. "We went for a very Bardot, sexy '60s vibe," said makeup artist Polly Osmond, who created the looks for the new campaign, which features Angel Candice Swanepoel, a […] More

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