Huda Beauty has introduced its first fragrance, Easy Bake Intense Eau de Parfum, expanding one of the brand’s best-known beauty franchises into scent. The new perfume takes its starting point from Easy Bake setting powders, a product line closely linked to Huda Beauty’s complexion category.
FRAGRANCES
The perfume arrives as a new chapter for Huda Beauty, which has built a strong identity through makeup products with high-impact finishes and a direct beauty language. Easy Bake Intense follows that same direction through a scent described as rich, long-wearing, and decadent. The fragrance aims to create a lasting trail, carrying the Easy Bake name beyond makeup application and into the personal fragrance space.
Huda Kattan, founder and CEO of Huda Beauty, connects the scent to the attitude behind the brand. “I wanted [the] ‘Easy Bake’ fragrance to feel rich, sexy and intense. Because when it’s truly you, it’s never too much,” she says.
Huda Beauty created the fragrance in collaboration with perfumer Hamid Merati-Kashani. The scent profile follows a floral gourmand structure, starting with wild cherry in the opening. This top note gives the perfume its first burst of sweetness, setting up the richer layers that follow. After the opening, the fragrance turns spicier and sweeter through white florals, cinnamon bark, and caramel milk.
The heart of the scent builds around contrast in texture and tone, using floral notes alongside edible warmth. White florals bring a fuller fragrance character, while cinnamon bark adds spice. Caramel milk gives the composition a creamier sweetness, placing the perfume firmly within the gourmand category.
As the fragrance settles, vanilla bourbon forms the base. This final layer gives Easy Bake Intense its deeper gourmand finish and supports the long-wearing quality described by the brand. The vanilla bourbon note closes the scent with warmth, rounding out the earlier cherry, floral, spice, and caramel tones.
The perfume takes a familiar beauty product reference and turns it into a fragrance experience, giving fans of the Easy Bake line a new way to engage with the brand. The launch also marks Huda Beauty’s first move into fragrance, making Easy Bake Intense an important addition to its product offering. Huda Beauty Easy Bake Intense Eau de Parfum retails for $79 USD. The fragrance will become available for purchase starting May 28.
