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Stefflon Don Launches Don.Beauty with Set of Six Scents

The musician steps into beauty with the launch of her new brand Don.Beauty.

Stefflon Don Don.Beauty
Courtesy of Don.Beauty

Stefflon Don enters the beauty space with Don.Beauty, introducing her debut fragrance line through the Don.Beauty Discovery Set. The launch marks the rapper’s first step into beauty entrepreneurship, offering a collection of six Eau de Parfums designed to reflect different moods, memories, and facets of identity. Drawing from her Caribbean and British influences, Stefflon Don brings a personal narrative to scent, where energy and emotion take center stage.

FRAGRANCES

Developed by CPL Aromas, the Discovery Set captures a spectrum of expression through layered compositions and premium ingredients. The six fragrances, are crafted to reveal contrasting yet harmonious dimensions of modern femininity. Each 10ml spray is sized for travel, gifting, or daily rotation.

Courtesy of Don.Beauty

Cherry Pulse opens with bright cherry and almond, elevated by rum and marshmallow for a playful edge. Rose, jasmine, and raspberry form a lush heart, settling into a warm base of tonka, wood, and vanilla musk. Neroli Silk brings a sunlit calm through coconut, neroli, and orange flower layered with solar vanilla, white musk, and soft woods. Praline Noir introduces richness with blackberry, cinnamon, praline, and ylang ylang, deepened by oud, chocolate, and vanilla bean.

Burning Tonka ignites with rum, bitter orange, and cinnamon, melting into a smoky base of amber, tonka, and musk. Island Muse channels tropical serenity with mango, frangipani, coconut, and vanilla amber, while Nocturnal Rose balances warmth and sensuality through coffee, citrus, honey, and cashmere musk.

Stefflon Don Don.Beauty
Courtesy of Don.Beauty

Each scent unfolds as part of a wider emotional spectrum, joy, confidence, mystery, and calm, reflecting the many layers of self-expression that define Stefflon Don’s creative world. The fragrances’ design emphasizes individuality, encouraging wearers to mix, match, and explore combinations that evolve with their energy.

The Discovery Set is presented in ergonomic packaging with a luxe tactile finish that mirrors its concept: movement, rhythm, and personality through scent.

Priced at $49 USD at the moment of writing, down from its regular $104 USD, the Don.Beauty Discovery Set is available on the brand’s official website. Described by Stefflon Don as “a fragrance that remembers you, even when you leave,” the collection serves as both an introduction to her beauty vision and a celebration of individuality.

Written by Jana Kostic

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