Max Factor has announced pop singer Charli XCX as the face of its new WILD Collection. WILD launches today and features new products Mega Volume Mascara, Shadow Pencils and Shadow Pots. Charli commented: “It’s cool to be part of the Max Factor WILD Collection. I love having bold and bright eyes when I’m on stage so I’m super excited to play around with the new collection”.
From today Max Factor customers can view five looks on the brand’s Facebook page created by make-up artist Mel Arter and select their favourite. The top three winning looks will be featured in a photoshoot.