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Miu Miu Beauty has unveiled its new campaign for Miutine, fronted by Paloma Elsesser, Coco Gauff, and Chloë Sevigny, who now serve as the U.S. ambassadors of the fragrance. Together, the trio reflect the multi-dimensional spirit of Miu Miu’s new beauty era, one defined by independence, emotion, and instinct rather than explanation. FRAGRANCES Photographed by […] More
Louis Vuitton welcomes the festive season with an exclusive collection of gourmet creations by Maxime Frédéric, the Maison’s acclaimed pastry chef and World’s Best Pastry Chef 2025. Each creation, from the hazelnut yule log to sculptural chocolate trees, reimagines holiday indulgence through refined craftsmanship and creativity. HOLIDAY SEASON At the heart of the collection is […] More
For the 2025 holiday season, Chanel turns its gaze to the cosmos with a collection shaped by radiance and mystery. Drawing inspiration from Gabrielle Chanel’s fascination with astrology, the Holiday 2025 Makeup and Fragrance Collections reinterpret her cherished talismans: the lion, camellia, comet, wheat, and pearls, through shimmering tones and luminous textures. Developed by the […] More
Miley Cyrus stars in the launch of the Maybelline Moisturizing Serum Lipstick, a product that redefines lip color through skincare-level hydration and a vibrant finish. Presented at Bar Marmont in Los Angeles, the launch introduced a formula infused with hyaluronic acid and a nourishing oil blend, designed to give lips long-lasting moisture and color depth. […] More
Vittoria Ceretti takes center stage in the Carolina Herrera La Bomba campaign, embodying the fragrance’s unapologetic energy and freedom. Photographed by Louie Banks and filmed by Martina Keenan, Vittoria moves through vivid bursts of red and pink in custom looks created by Creative Director Wes Gordon. Her presence defines the campaign’s core message of living […] More
Dior expands the story of its most cherished fragrance with the launch of J’adior Solid Perfume, a reinterpretation of the J’adore Eau de Parfum in a compact, alcohol-free form. The new creation translates the grand floral bouquet of the original scent into a tactile experience, designed for women who carry elegance wherever they go. FRAGRANCES The […] More
Marc Jacobs presents a new chapter in fragrance with the Daisy Murakami Collection, created in collaboration with Japanese artist Takashi Murakami. The 2025 release revisits the brand’s most joyful symbol through a lens of art and color. The collection features four limited edition fragrances, each expressing a different mood. Murakami’s signature motifs, smiling flowers, vivid […] More
Kering and L’Oréal announced that they are entering a long-term strategic partnership in luxury beauty and wellness. The agreement includes several key components: L’Oréal will acquire the historic fragrance house Creed, gain 50-year licenses to produce beauty and fragrance lines for Gucci, Bottega Veneta, and Balenciaga, and collaborate with Kering on a new wellness venture […] More
The Ordinary introduces its new campaign, “Periodic Fable,” a project that aims to expose misleading buzzwords and marketing phrases within the beauty industry. Built on the brand’s foundation of transparency and scientific integrity, the campaign challenges vague skincare claims and the terminology that often confuses consumers. View this post on Instagram A post […] More
Louis Vuitton expands its Les Extraits Collection with Fantasmagory, an extrait de parfum that turns vanilla into a luminous centerpiece. Master Perfumer Jacques Cavallier Belletrud and architect Frank Gehry continue their creative dialogue, shaping a fragrance that explores the idea of radiance and transformation through scent and form. FRAGRANCES Since 2021, the Les Extraits Collection […] More
MAC Cosmetics joins forces with Disney for the new Minnie + Daisy Collection, available exclusively at Macy’s for a limited time. The collaboration brings makeup and nostalgia together through six new lip shades and a pair of whimsical lashes inspired by two of Disney’s most beloved icons. The collection celebrates friendship, fun, and color in […] More
LOEWE celebrates the art of fine fragrance with the launch of the Crafted Collection, marking a new chapter for LOEWE Perfumes under creative directors Jack McCollough and Lazaro Hernandez. The debut trio, Bittersweet Oud, Iris Root, and Roasted Vanilla, translates the brand’s refined craftsmanship into a study of singular notes, each treated as a sculptural […] More
