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LOEWE Perfumes presents a new campaign shaped by the varied terrain of Spain, tracing each fragrance back to its botanical and elemental source. The project builds on the LOEWE Landscape collection, where scent connects directly to place. Photographer Peter Jordanov and videographer Marc Dimitrov document locations across the Canary Islands, framing each environment through the […] More
Miu Miu appoints Jang Wonyoung as its beauty ambassador for Japan and Korea, extending her role within the Italian house. The 21-year-old K-pop star, known mononymously as Wonyoung, continues her association with the brand after previously serving as a fashion ambassador. With this new position, she will appear in the campaign for the upcoming Miutine […] More
Mugler expands the Angel collection with Angel Blush Eau de Parfum, a new fragrance that explores a softer and more intimate direction within the house’s established signature. Built within an ambery gourmand musky family, the scent develops through a composition that focuses on texture, warmth, and a close connection to the skin FRAGRANCES Created by […] More
Fenty Beauty expands its lineup with the Shake ‘N Play Liquid Blush, a new liquid formula designed for fast application and lasting wear. The product delivers up to 12 hours of transfer-proof color while maintaining a lightweight feel on the skin. The formula focuses on comfort, using skincare ingredients that support hydration throughout the day […] More
MAC Cosmetics teams up with designer Conner Ives to revitalize its legendary Viva Glam initiative with a dual-product release that combines high-impact beauty and a powerful social mission. The brand introduces the limited-edition M·A·Cximal Silky Matte Viva Glam Lipstick in “Viva Planet,” a muted pink-beige shade designed for effortless wear and meaningful impact. CAMPAIGNS The […] More
Dior Beauty introduces a new limited-edition version of Le Baume, reworking its multi-use skincare product through a bright pink Toile de Jouy design and a matching balm holder. The update shifts the product beyond a standard skincare essential, positioning it as an object designed to stay visible and within reach. The flexible holder allows the […] More
Victoria Beckham Beauty expands its Colour Wash line with Colour Wash Bronze, introducing a new shade extension focused on warmth and subtle definition. The release builds on the brand’s established cheek tint, introducing two bronze tones, Tanline and Heatwave, designed to deliver a sun-warmed finish through a lightweight, water-based formula. MAKEUP Positioned as a product […] More
YSL Beauty presents its latest lip launch with the introduction of the Lovenude collection, featuring the Beauty Kiss Shaper Sculpting Lip Liner and the Lovenude Lip Blusher. The release brings a focused approach to lip definition and color, built around formulas that prioritize wearability and lasting performance. MAKEUP For the campaign, the brand turns to […] More
YSL Beauty expands its eye offering with the limited-edition Couture Eye Palette in Nude Hours, a focused composition of nine brown tones designed to move from subtle definition to full intensity. The palette brings together matte, satin, metallic, and shimmery finishes, allowing each look to build gradually without losing clarity. MAKEUP Nude Hours centers on […] More
L’Oréal Paris announces a collaboration with 20th Century Studios’ The Devil Wears Prada 2, set to arrive in theaters on May 1. The partnership begins with a custom campaign that brings together Kendall Jenner and Simone Ashley, both serving as global ambassadors for the brand. The first release appears during the 98th Annual Academy Awards, […] More
Rare Beauty expands its complexion range with the True To Myself Natural Matte Longwear Foundation, a formula designed to combine priming, coverage, and setting in a single step. The product delivers medium to full coverage with a natural matte finish that smooths the skin and reduces the appearance of pores. Described as self-priming and self-setting, […] More
Spring arrives with National Fragrance Day on March 21, inviting attention to scent and its role in daily life. Smell shapes memory and emotion, linking moments to places and people through association. A single note can recall a season, a room, or a person. FRAGRANCES While perfume forms only a part of what we encounter, […] More
