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MAC Cosmetics presents the May issue of MACzine with Olandria Carthen as cover star. The issue centers on blush and places Carthen in a full MAC beauty look created by makeup artist Painted By Esther. The glam features Esther’s signature gradient blush technique, connecting the cover story to the launch of Skinfinish Colourstruck Blush. MAKEUP […] More
Chanel introduces Jacob Elordi as the new face of Bleu de Chanel L’Exclusif with a campaign film directed by Alfonso Cuarón. The release marks a major beauty announcement for 2026 and gives the new fragrance a cinematic launch built around motion, pursuit, and desire. Cuarón turns the campaign into Chanel’s first action film, placing Elordi […] More
Rare Beauty expands its Brow Harmony range with the new Brow Harmony Tinted Flexible Lifting Gel, a waterproof brow gel designed to lift, tint, and set brows in one step. The launch takes the brand’s bestselling brow gel formula and adds color, giving users a brushed-up, laminated brow look with a soft natural finish. The […] More
YSL Beauty has named Charli xcx its newest U.S. Local Ambassador, placing the musician inside a new makeup campaign centered on self-expression, beauty identity, and the launch of Skin Affair Soft Glow Cushion Foundation. She joins Amelia Gray, Lila Moss, and Laura Harrier on the brand’s U.S. ambassador roster, as YSL Beauty continues to align […] More
Marc Jacobs Beauty returns on May 28 with a 72-piece collection that moves the brand into a louder, brighter, and more playful era. Five years after the original line quietly disappeared, the relaunch arrives with new formulas, new packaging, and a new partner. The brand first debuted in 2013 under Kendo Brands, the beauty incubator […] More
Diesel Fragrances officially names actress and award-winning performer Dove Cameron as the new Global Ambassador for Only Desire. This collaboration opens a new chapter for the brand. Only Desire represents the first feminine fragrance launched under the creative direction of Glenn Martens. FRAGRANCES Dove Cameron represents modern femininity through her bold, emotional, and unapologetic character. […] More
Victoria Beckham Beauty expands its lip offering with Posh Gloss, a reformulation of its original gloss designed for a high-shine finish with a lighter texture. The product builds on an established formula while adjusting its structure to deliver a smooth application and a comfortable feel. The gloss melts onto the lips on contact, creating a […] More
While the corporate alliance with Coty previously confirmed the official summer return of Marc Jacobs Beauty, an exciting new Instagram video finally gives beauty enthusiasts their first actual glimpse at the updated inventory. The brand used its digital platform to transition from text announcements to real product previews. This highly anticipated footage verifies the specific […] More
Mugler Fragrances unveils a new visual narrative in collaboration with friend of the House, Emma Chamberlain, titled “The Womanities” series. The editorial project displays the transformative power of fragrance through the many characters and archetypes within the universe of Mugler. Through a series of visuals, Emma Chamberlain steps into multiple women that define the identity […] More
Rhode appears ready to expand its color and glow categories, with Hailey Bieber giving fans a first look during her Met Gala beauty prep. The brand shared behind-the-scenes material from Bieber’s routine, where new products appeared in soft pink and bronze-toned packaging. Rhode has yet to confirm the full product names, but the teaser quickly […] More
Fenty Skin introduces Amber Bouquet across two body care formulas, bringing the scent already tied to Fenty Hair into the brand’s body range. The warm floral fragrance combines amber, freesia, sparkling yuzu, and coconut, giving the launch a soft but noticeable profile built for daily use. BODY CARE Amber Bouquet enters the line through two […] More
YSL Beauty has tapped global ambassador Austin Butler to front the newest addition to its MYSLF fragrance collection, MYSLF Eau de Toilette Intense. The new scent expands the cult-favorite line through a fresher and more intense direction, with the brand describing it as “minerally fresh, intensely musky and radically sensual.” Inspired by the changing nature […] More
