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L’Oréal Paris expands its lip category with Hyaluron Tint Lip Stain Serum, a hybrid that brings together the saturation of a lip stain and the texture of a serum. The formula focuses on hydration, comfort, and adaptable color, creating a format that suits quick routines and more defined looks. Hyaluron Tint appears in eight shades […] More
Maybelline expands its Lash Sensational range with Lash Sensational Body Full Volume Lifting Washable Mascara, a formula designed for users who want significant lift, long wear, and buildable volume. The mascara arrives in three shades, Very Black, Blackest Black, and Brownish Black. MASCARAS The mascara centers on its 24-hour lifting effect. Once applied, the formula […] More
NYX Cosmetics introduces the Jelly Job Full-Bodied Shine Gloss, a new addition to its lip lineup that focuses on volume, glassy shine and a smooth jelly texture. The product delivers a full, reflective finish in a single swipe, supported by a formula designed to give lips a plump, cushioned appearance. LIPS The formula creates a […] More
Rare Beauty and BÉIS have introduced a limited-edition “Beauty On-the-Go” collection. The collaboration unites founders Selena Gomez and Shay Mitchell, longtime friends who expressed mutual excitement over the project. The three-piece collection includes The Blush Case, The Makeup Brush Pouch, and The Large Cosmetic Pouch. Each product draws inspiration from Rare Beauty’s bestselling Soft Pinch […] More
I Want Choo With Love by Jimmy Choo is a new addition to the brand’s fragrance portfolio, introduced in 2025 and already receiving attention with a 3.87 out of 5 rating from 95 votes. This floral-fruity scent is crafted by perfumers Amandine Clerc-Marie and Gabriela Chelariu, who bring a nuanced approach to contemporary femininity. A […] More
Prada introduces Prada Paradigme, a new men’s fragrance that questions conventions and invites a shift in perspective. Continuing the brand’s long tradition of creative experimentation, the scent asks a provocative question: What if there is another way? FRAGRANCES At once refined and daring, Prada Paradigme explores the tension between the inner self and the outer […] More
The YSL Beauty Advent Calendar 2025 has officially arrived, and it’s already one of the most talked-about drops of the season. Fronted by Dua Lipa, the face of YSL Beauty and muse behind its modern energy, this year’s edition feels like the ultimate expression of glamour, bold, luminous, and effortlessly chic. HOLIDAY SEASON Each drawer […] More
Rhode has officially made its way to the United Kingdom, launching at Sephora UK with a three-day event that turns London’s streets into an extension of its minimalist beauty universe. From November 10 to 12, Rhode grey cabs will be stationed at 237 Westbourne Grove, offering visitors an immersive experience that combines skincare, video moments, […] More
Rhode marks Hailey Bieber’s birthday month with the launch of the “Birthday Edit 2025,” a capsule that introduces new Peptide Lip Tint scents, a refreshed Lip Case, and the Oversized Bubble Bag. The drop expands on the brand’s most viral products while keeping the focus on texture, convenience, and collectible packaging. LIPS The Peptide Lip Tint […] More
Rhode has begun teasing its next launch, and the rollout is noticeably different from the brand’s usual glazed-skin, pastel-neutral visuals. Hailey Bieber shared a single Instagram Story showing a black vanity-style case with no caption, followed by a short video on the official Rhode account of her walking past the camera, only her legs visible, […] More
SKIMS Beauty has named Diarrha N’Diaye as its new Executive Vice President of Beauty and Fragrance, marking the first official leadership move ahead of the brand’s relaunch. N’Diaye is the founder of Ami Colé, the cult-clean beauty label that closed in September, and brings more than a decade of product development and brand strategy experience […] More
Dior introduces its Holiday 2025 makeup collection designed by Peter Philips, Creative and Image Director for Dior Makeup, and built around the theme Circus of Dreams. The collection arrives in limited-edition shades and finishes, with two complete looks, Spectacular Plum and Spectacular Fiery, built from products released exclusively for the season. MAKEUP The Spectacular Plum […] More
