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NYX Cosmetics unveils the Buttermelt Glow Boosting Highlighter Stix, a formula designed to deliver a soft, glazy finish across the face and body. The product centers on a buttery texture that moves smoothly across the skin, creating a controlled glow that users can build, mix, and adjust. NYX Cosmetics positions the line as a tool […] More
Tom Ford continues his Private Blend expansion with Figue Érotique, a fragrance centered on the fig fruit and its association with sensuality. After the vivid vision of Black Orchid Reserve, this release stays closer to a pattern the brand often revisits: a fruit positioned at the center of the narrative, used to frame desire through […] More
Mugler introduces Alien Pulp Eau de Parfum Fruitée, a 2025 release that extends the direction of the Alien collection through a fruit-driven interpretation of its jasmine-musk code. The fragrance carries the recognizable Alien identity while shifting its focus toward brightness and modern texture. Mugler pushes the familiar profile into a new register by giving it […] More
The Ordinary expands its skincare offering with Volufiline 92% + Pal-Isoleucine 1%, a concentrated serum created to address visible volume loss in specific areas of the face. The product responds to growing interest in targeted plumping ingredients and arrives as a direct, accessible option designed to support users seeking clarity, credibility, and measurable results. SERUMS […] More
L’Oréal Paris expands its lip category with Hyaluron Tint Lip Stain Serum, a hybrid that brings together the saturation of a lip stain and the texture of a serum. The formula focuses on hydration, comfort, and adaptable color, creating a format that suits quick routines and more defined looks. Hyaluron Tint appears in eight shades […] More
Maybelline expands its Lash Sensational range with Lash Sensational Body Full Volume Lifting Washable Mascara, a formula designed for users who want significant lift, long wear, and buildable volume. The mascara arrives in three shades, Very Black, Blackest Black, and Brownish Black. MASCARAS The mascara centers on its 24-hour lifting effect. Once applied, the formula […] More
NYX Cosmetics introduces the Jelly Job Full-Bodied Shine Gloss, a new addition to its lip lineup that focuses on volume, glassy shine and a smooth jelly texture. The product delivers a full, reflective finish in a single swipe, supported by a formula designed to give lips a plump, cushioned appearance. LIPS The formula creates a […] More
Rare Beauty and BÉIS have introduced a limited-edition “Beauty On-the-Go” collection. The collaboration unites founders Selena Gomez and Shay Mitchell, longtime friends who expressed mutual excitement over the project. The three-piece collection includes The Blush Case, The Makeup Brush Pouch, and The Large Cosmetic Pouch. Each product draws inspiration from Rare Beauty’s bestselling Soft Pinch […] More
I Want Choo With Love by Jimmy Choo is a new addition to the brand’s fragrance portfolio, introduced in 2025 and already receiving attention with a 3.87 out of 5 rating from 95 votes. This floral-fruity scent is crafted by perfumers Amandine Clerc-Marie and Gabriela Chelariu, who bring a nuanced approach to contemporary femininity. A […] More
Prada introduces Prada Paradigme, a new men’s fragrance that questions conventions and invites a shift in perspective. Continuing the brand’s long tradition of creative experimentation, the scent asks a provocative question: What if there is another way? FRAGRANCES At once refined and daring, Prada Paradigme explores the tension between the inner self and the outer […] More
The YSL Beauty Advent Calendar 2025 has officially arrived, and it’s already one of the most talked-about drops of the season. Fronted by Dua Lipa, the face of YSL Beauty and muse behind its modern energy, this year’s edition feels like the ultimate expression of glamour, bold, luminous, and effortlessly chic. HOLIDAY SEASON Each drawer […] More
Rhode has officially made its way to the United Kingdom, launching at Sephora UK with a three-day event that turns London’s streets into an extension of its minimalist beauty universe. From November 10 to 12, Rhode grey cabs will be stationed at 237 Westbourne Grove, offering visitors an immersive experience that combines skincare, video moments, […] More
