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  • D.S. & Durga Introduces The Hits Discovery Set

    D.S. & Durga expands its fragrance lineup with The Hits Discovery Set, a curated selection of five of its most recognized scents. FRAGRANCES The set gathers I Don’t Know What, Rose Atlantic, Radio Bombay, Pistachio, and Debaser in 7.5 ml bottles, offering a focused way to experience the brand’s range across scent profiles and moods. […] More

  • Hunter Schafer Fronts Mugler Angel Blush Campaign

    Mugler expands its Angel lineup with the release of Angel Blush, presented through a campaign led by Hunter Schafer. The actor takes a central role in shaping the visual direction of the launch, bringing a controlled and atmospheric presence that aligns with the tone of the fragrance. FRAGRANCES Schafer’s presence sets the pace for the […] More

  • Rhode Taps Justin Bieber for a Limited Skincare Capsule

    Rhode expands its product offering through a capsule developed with Justin Bieber, introducing new formats within its wearable skincare direction. The launch includes Spotwear, the brand’s first entry into the pimple patch category, alongside limited-edition versions of Peptide Lip Treatment in Caramelized Banana and Peptide Eye Prep in Banana Peel. SKINCARE Spotwear introduces hydrocolloid patches […] More

  • Jisoo, Florence Hunt, and Akon Changkou Front Dior UV Essentials

    Dior Beauty introduces a new daily UV protection duo with Jisoo, Florence Hunt, and Akon Changkou leading the campaign. The release centers on two products designed for daily use across all skin types and tones, each offering SPF 50 PA++++ protection with an invisible finish. SUN CARE The first product, Le Fluide UV Invisible Hydratant, […] More

  • Fenty Beauty Launches “Rose Amber” AI Chat on WhatsApp

    Fenty Beauty steps into a new kind of conversation with the launch of “Rose Amber,” an AI-powered beauty advisor built directly into WhatsApp. The feature turns a simple chat into a space where users can ask questions, get recommendations, and move through the brand’s lineup without leaving their messages. NEWS The advisor responds in real […] More

  • LOEWE Perfumes Grounds Its Scents in Spanish Landscapes

    LOEWE Perfumes presents a new campaign shaped by the varied terrain of Spain, tracing each fragrance back to its botanical and elemental source. The project builds on the LOEWE Landscape collection, where scent connects directly to place. Photographer Peter Jordanov and videographer Marc Dimitrov document locations across the Canary Islands, framing each environment through the […] More

  • IVE’s Jang Wonyoung Joins Miu Miu Beauty as Ambassador

    Miu Miu appoints Jang Wonyoung as its beauty ambassador for Japan and Korea, extending her role within the Italian house. The 21-year-old K-pop star, known mononymously as Wonyoung, continues her association with the brand after previously serving as a fashion ambassador. With this new position, she will appear in the campaign for the upcoming Miutine […] More

  • Mugler Presents Angel Blush in a Creamier Composition

    Mugler expands the Angel collection with Angel Blush Eau de Parfum, a new fragrance that explores a softer and more intimate direction within the house’s established signature. Built within an ambery gourmand musky family, the scent develops through a composition that focuses on texture, warmth, and a close connection to the skin FRAGRANCES Created by […] More

  • Fenty Beauty Launches Shake ‘N Play Buildable Liquid Blush

    Fenty Beauty expands its lineup with the Shake ‘N Play Liquid Blush, a new liquid formula designed for fast application and lasting wear. The product delivers up to 12 hours of transfer-proof color while maintaining a lightweight feel on the skin. The formula focuses on comfort, using skincare ingredients that support hydration throughout the day […] More

  • MAC Cosmetics Unites Beauty And Activism With Conner Ives

    MAC Cosmetics teams up with designer Conner Ives to revitalize its legendary Viva Glam initiative with a dual-product release that combines high-impact beauty and a powerful social mission. The brand introduces the limited-edition M·A·Cximal Silky Matte Viva Glam Lipstick in “Viva Planet,” a muted pink-beige shade designed for effortless wear and meaningful impact. CAMPAIGNS The […] More

  • Dior Introduces Le Baume Toile de Jouy Limited Edition

    Dior Beauty introduces a new limited-edition version of Le Baume, reworking its multi-use skincare product through a bright pink Toile de Jouy design and a matching balm holder. The update shifts the product beyond a standard skincare essential, positioning it as an object designed to stay visible and within reach. The flexible holder allows the […] More

  • Victoria Beckham Beauty Introduces Colour Wash Bronze

    Victoria Beckham Beauty expands its Colour Wash line with Colour Wash Bronze, introducing a new shade extension focused on warmth and subtle definition. The release builds on the brand’s established cheek tint, introducing two bronze tones, Tanline and Heatwave, designed to deliver a sun-warmed finish through a lightweight, water-based formula. MAKEUP Positioned as a product […] More

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