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J Balvin has joined Armani Beauty as the U.S. ambassador for I Will, the house’s new men’s eau de parfum. His appointment places the Colombian artist within the fragrance’s American rollout, while actor Jonathan Bailey continues as the global ambassador for the launch. NEWS I Will introduces a new men’s fragrance pillar within Armani Beauty’s […] More
Dolce&Gabbana introduces the Make It Double! Dual-ended Longwear Blurred Matte Lip Tint & Gloss, a new two-in-one lip product designed to create three different finishes. The formula combines a matte tint with a high-shine gloss, allowing each side to work alone or together depending on the desired result. LIPS The dual-ended design centers on versatility. […] More
Miu Miu expands its fragrance line with Miutine Intense Eau de Parfum, a richer interpretation of the original Miutine scent created by master perfumer Dominique Ropion. Introduced in 2026, the new fragrance moves deeper into fruity-floral territory through an accord centered on blackberry liqueur, gardenia and bourbon vanilla. FRAGRANCES Miutine Intense develops the character of […] More
MAC Cosmetics introduces Jayden James as the latest face of its relaunched digital publication, MACzine. The 19-year-old son of Britney Spears appears in a new editorial centered on the brand’s Fix+ setting spray, marking another fashion and beauty project for the Los Angeles-based musician following his recent runway debut. BEAUTY Photographer Sarah Pardini captures James […] More
Valentino Beauty introduces the campaign for Vendetta, a new prestige fragrance duo fronted by Dakota Johnson and Alexander Skarsgård. Directed by Romain Gavras and photographed by Inez & Vinoodh, the campaign explores intimacy through instinct, desire and emotional intensity. CAMPAIGNS Johnson and Skarsgård appear as two lovers drawn together by impulse. Their relationship develops through […] More
L’Oréal Paris has named Kristen Bell its newest global ambassador, with the Emmy-nominated actress and producer making her debut in a campaign built around confidence, self-worth and the brand’s “You’re Worth It” message. NEWS Bell introduces herself as a global ambassador in the campaign film, taking control of the presentation and delivering the brand’s familiar […] More
CHANEL presents Gracie Abrams in a new campaign film for Coco Mademoiselle Crush Absolu, directed by Joe Wright. Set in Paris, the film follows a heroine who leaves convention behind and enters a city shaped by rules, appearances and expectation. CAMPAIGNS The opening frames establish a formal Paris through Haussmannian buildings, dim streetlights and wet-looking […] More
Dior Beauty introduces Lucky Clover, its Fall 2026 collection created by Peter Philips, Creative and Image Director for Dior Makeup. Deva Cassel fronts the campaign, which draws from Christian Dior’s fascination with lucky charms and places the four-leaf clover throughout the collection’s imagery and limited-edition packaging. MAKEUP Philips develops the collection around two makeup directions, […] More
D.S. & Durga enters a new olfactive category with Ain’t That Sweet, a gourmand fragrance launching on August 25, 2026. Created by D.S. & Durga co-founder and perfumer David Seth Moltz, the scent draws from his memories of New York in the early 2000s, connecting young love, city life and the excitement of arriving somewhere new […] More
Armani Beauty‘s new I Will Eau de Parfum arrives as arguably the brand’s strongest fragrance release to date. Beyond seasonal positioning, this is a go-to signature that anchors the entire masculine fragrance family. It’s the kind of scent that doesn’t announce itself through noise, but through undeniable presence and technical mastery. The Brief: Four Years, […] More
Julia Roberts fronts the new Lancôme campaign for La Vie Est Belle Very Cherry, a new interpretation of the fragrance line she has represented for years. The 58-year-old actress appears in a playful campaign built around the scent’s dark cherry accord, with filmmaker Damien Chazelle directing the accompanying spot to Blondie’s “Heart of Glass.” FRAGRANCES […] More
YSL Beauty introduces Libre Santal Couture, a limited-edition fragrance that gives the Libre line a woodier direction. Dua Lipa fronts the campaign for the new release, which keeps the familiar pairing of French lavender and Moroccan orange blossom while placing New Caledonian sandalwood at the center of the composition. FRAGRANCES Libre Santal Couture develops the […] More
