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Pat McGrath Labs has introduced its latest innovation with the launch of the Legendary Longwear Lip Liner, a pencil designed to resist smudging, transferring, and fading throughout the day. Known for delivering high-impact formulas with a luxury finish, the brand continues to expand its lip category with a product that’s already gaining traction on BeautyTok. […] More
Byredo expands its beauty offerings with a new line of Lip Care Balms, combining the brand’s sensorial approach to fragrance with a fresh take on tinted lip hydration. Known for its cult perfumes and minimalist packaging, Byredo enters the lip balm category with a product designed to feel as indulgent as its best-selling scents. The […] More
Rhode introduces its new Glazing Mist and brings actor Harris Dickinson into the spotlight as the first male face of the brand. Known for his role in Babygirl, Dickinson leads the campaign for the latest addition to Rhode’s skincare lineup. Rhode introduces the Glazing Mist as the next essential in its glow-focused skincare lineup. The […] More
Maria Grazia Chiuri presented the Dior Cruise 2026 collection on May 27 at Villa Albani Torlonia in Rome, drawing on the theatrical influence of Mimì Pecci-Blunt and Fellini’s cinematic Rome. The collection explored the idea of disguise and fantasy, using structured tailoring, sculptural lace, and layered textures to suggest scenes from a surreal costume ball. […] More
E.l.f. Beauty has signed a definitive agreement to acquire rhode, the fast-rising beauty brand founded by Hailey Bieber, in a deal valued at $1 billion. The acquisition adds another skin-focused brand to e.l.f. Beauty’s portfolio and positions the company for broader expansion across both digital and physical retail channels. BEAUTY BUSINESS Founded by Bieber in […] More
In 2025, the beauty industry is evolving beyond aesthetics and performance. Today’s most exciting emerging brands aren’t just focused on pigment payoff or packaging, they’re rethinking what beauty means altogether. From fragrances that evoke emotion to skincare rooted in cultural traditions, these newcomers are pushing against convention while finding new ways to connect with consumers. […] More
The Ordinary announces its latest skincare innovation: the Sulfur 10% Powder-to-Cream Concentrate. With a formula centered on 10% colloidal sulfur, the product offers a modern alternative to conventional spot treatments. Designed to address breakouts with precision, it transforms from powder to cream on contact with the skin, making it both hygienic and convenient for on-the-go […] More
Rhode, the skincare brand founded by model and entrepreneur Hailey Bieber, is making its long-anticipated move into retail through a partnership with Sephora. Known for its glossy, minimalist branding and top-selling Peptide Lip Treatments, Rhode will arrive in Sephora stores across the United States and Canada this fall, with a UK debut expected by late […] More
Dior has unveiled its latest beauty campaign with two global style icons, BLACKPINK’s JISOO and actress Jenna Ortega, at the forefront. The new Rosy Glow Stick from the Dior Backstage line offers a fresh, dewy flush in a stick format, designed for life on the move. MAKEUP The Rosy Glow Stick is a modern reimagining […] More
Ferragamo launches Fiamma, a fragrance dedicated to inner light, strength, and the quiet power that guides every woman toward her most confident self. As the brand’s debut women’s fragrance under the creative direction of Maximilian Davis, Fiamma marks a pivotal moment in Ferragamo’s evolution, where elegance is expressed through modern sensuality and unmistakable clarity. FRAGRANCES […] More
MAC Cosmetics is adding a dose of heiress energy to its latest Mother’s Day campaign with the introduction of the new “Lipglass Air” Non-Sticky Gloss. Model Amelia Gray stars in the campaign, which plays on the iconic “nepo baby” label with a modern twist. In the ad, she sports a Paris Hilton-inspired tank top reading […] More
Benefit Cosmetics is giving its cult-favorite Benetint a seasonal refresh with the launch of several new shades, including Dark Cherry and Raspberry, officially available starting May 7. Known for its multitasking formula that delivers a long-lasting flush to both lips and cheeks, Benetint’s latest update adds deeper hues to its lineup, offering more options for […] More
