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The Ordinary turns acne education into a skin safari with a global campaign Pore Playground. The concept imagines the face as a lively habitat where blackheads, whiteheads and papules appear, change and return. Salicylic acid enters this terrain as the campaign’s lead active, giving the brand a playful way to explain what happens inside congested […] More
Prada Beauty has named Zendaya the new global ambassador for Prada Paradoxe, bringing the actor into the fragrance line through a partnership shaped by individuality, complexity and personal evolution. Zendaya had already worn Paradoxe as a personal favourite before the brand approached her, which gave the appointment a direct connection to her own fragrance choices. […] More
Louis Vuitton turns its focus to lip definition with a new LV Crayon campaign starring Dame Pat McGrath. As Creative Director of La Beauté Louis Vuitton, McGrath presents the pencil as a practical tool for shaping color, controlling intensity and creating varied finishes. CAMPAIGNS LV Crayon takes the form of the Louis Vuitton Monogram Flower, […] More
Rare Beauty expands its fragrance lineup with Rare Beginnings Eau de Parfum, a new fruity floral scent that draws from the idea of starting again. The launch follows the brand’s first Eau de Parfum and introduces a brighter composition built around pear nectar, floral notes and a warm vanilla base. FRAGRANCES Selena Gomez describes the […] More
YSL Beauty has named actor Alisha Boe the new Global Ambassador for Black Opium, placing her at the center of the fragrance’s latest campaign and its next product launch. The appointment continues the brand’s focus on rising figures who connect with younger audiences and influence contemporary culture. NEWS Boe has built her profile through film […] More
Eileen Gu has joined Giorgio Armani as its latest global makeup ambassador, adding a new beauty role to a career that already includes record-setting achievements in freeskiing, a Stanford University degree and a strong presence in fashion. The Olympic athlete will appear in campaigns for Lip Maestro and Armani Dolci Makeup Blush. NEWS Gu describes […] More
Givenchy introduces L’Interdit Elixir, the newest fragrance to join its women’s L’Interdit collection. The release expands a lineup that already includes original compositions, hair perfumes and collector’s editions. With this edition, the house develops a richer and more intoxicating interpretation of the sensual character associated with the L’Interdit name. FRAGRANCES The fragrance takes inspiration from […] More
Kylie Cosmetics has announced Mood Stones, a new fragrance trio from Kylie Jenner that brings three separate scents into one coordinated launch. The brand describes each fragrance as distinct and says every composition will tell its own story. FRAGRANCES The first images establish the collection through three sculptural bottles that resemble smooth stones. Natural-looking shades […] More
A$AP Rocky returns to Fenty Skin for a limited collection centered on two daily essentials: Lux Balm Hydrating Moisture Barrier Lip Balm and Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen. Rihanna and Rocky front the launch together, extending their work with Fenty Skin through new formulas, packaging and accessories connected to the rapper’s […] More
MAC Cosmetics expands its Glow Play range with Glowplay Bouncy Highlighter, a multi-use formula that combines a creamy putty texture with superfine shimmer. The highlighter gives the skin a sheer, buildable glow and changes as light catches the pearl finish. Its cushiony consistency keeps application smooth and comfortable, while the lightweight formula lets users layer […] More
Fenty Beauty introduces the limited edition Midnight Diamonds Collection, a new makeup lineup that takes the Diamond Bomb concept into darker territory. Black, pearl and platinum finishes guide the selection of lip, eye, and face products. MAKEUP Gloss Bomb Universal Lip Luminizer arrives in Caviar Crystalz and Diamond Milk. Caviar Crystalz gives the lips a […] More
Rare Beauty has named Ella Bright its first-ever brand ambassador, placing the 19-year-old actress at the center of its new “Made You Blush” campaign. The partnership focuses on Soft Pinch Liquid Blush, one of the brand’s bestselling products, and arrives as Bright gains wider attention through her role in the Amazon Prime Video series Off […] More
