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NYX Professional Makeup is venturing into blocky terrain with its newest limited-edition release, a pixel-perfect beauty collection created in collaboration with A Minecraft Movie. Bridging cosmetics and gaming, the partnership with Warner Bros. Pictures taps into the playful, DIY spirit of Minecraft and reimagines it through NYX’s signature colorful lens. MAKEUP Ditching traditional packaging for […] More
Prada Beauty has once again elevated the beauty game with the introduction of its latest innovation, the Pradalines Eye Pencil. This new line promises to redefine eye makeup with its unique combination of rich, vibrant colors and effortless application. MAKEUP The Pradalines Eye Pencil stands out for its creamy, long-lasting texture that allows for smooth […] More
The quest for luminous, healthy-looking skin is universal, yet terms like “radiant” and “glowing” often remain vague and confusing for consumers. The Ordinary, renowned for demystifying skincare ingredients and making effective skincare accessible, aims to redefine the meaning of radiance. The brand introduces its latest innovation, the Multi-Antioxidant Radiance Serum, launching on April 1st. SKINCARE […] More
Rhode, the beauty brand renowned for its skincare-infused makeup, is making waves with two exciting new shades in their Peptide Lip Tint and Pocket Blush collection. Teased by Hailey Bieber on her Instagram, these products have captured the attention of beauty fans everywhere. The viral Peptide Lip Tint is set to launch in the shade […] More
In the sphere of haute couture and fine fragrances, Mugler‘s latest creation, Angel Stellar Eau de Parfum Lumineuse, emerges as a symbol of femininity. Launched with the Hunter Schafer as the face of the campaign, this new fragrance adds a chapter to the storied legacy of the brand’s original Angel perfume. Adorned in a custom, […] More
Givenchy Beauty introduces Le Rouge Interdit Baume, a skincare-infused lip balm designed for hydration and effortless elegance. Leading the campaign is Hyunjin, the South Korean artist known for his work with Stray Kids. Wearing shade No. 10, a reinvented take on Givenchy’s iconic black, he embodies the modern edge of the brand. View this […] More
Hermes, renowned for its exquisite craftsmanship, has launched its latest beauty innovation: the Rouge Brillant Silky lipstick collection. Introduced in 2025, this new range builds on the success of the brand’s initial foray into beauty in 2020 with the Rouge Hermès line. The Rouge Brillant Silky line promises a lightweight, buildable, and intensely glossy experience, […] More
In the latest campaign from MAC Cosmetics, supermodel Gabbriette showcases the transformative power of the new “MACStack Elevated” Mascara. Known for her striking features and magnetic presence, Gabbriette is the perfect muse for a product designed to push the boundaries of traditional eyelash aesthetics. The “MACStack Elevated” promises not only to volumize but also to […] More
This Autumn 2025, Louis Vuitton ventures into new territory with the debut of La Beauté Louis Vuitton, a bold expansion into the beauty sector. At the creative forefront of this exciting new division is none other than Dame Pat McGrath, the world-renowned British makeup artist, who assumes the role of Creative Director. Bringing her unparalleled […] More
Terre d’Hermès Eau de Parfum Intense by Hermès captures the raw intensity and power of the earth’s core. This new iteration of the iconic Terre d’Hermès fragrance deepens the exploration of earth’s primal forces, combining fiery essence with aromatic sophistication. The scent opens with the sharp zest of bergamot, melded with the deep, resonant aromas […] More
Fenty Beauty continues to innovate the makeup scene with its latest release, the Cheeks Suede Powder Blush, part of Rihanna’s renowned cosmetics line. This high-performance powder blush is designed to deliver a noticeable, yet effortlessly blendable flush of color in both matte and shimmer shades, catering to a diverse range of skin tones. Priced at […] More
Prada Beauty enlists Grammy-winning singer and brand ambassador Sabrina Carpenter to present its latest makeup innovation: the Pradascope Lash Extending Mascara. Following the success of viral products like the Astral Pink Lip Balm and Tonka Monochrome Soft Matte Lipstick, the mascara promises high-impact results with a sleek, modern aesthetic. MAKEUP The Pradascope Lash Extending Mascara […] More
