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  • The Ordinary Introduces a Multi-Antioxidant Solution

    The quest for luminous, healthy-looking skin is universal, yet terms like “radiant” and “glowing” often remain vague and confusing for consumers. The Ordinary, renowned for demystifying skincare ingredients and making effective skincare accessible, aims to redefine the meaning of radiance. The brand introduces its latest innovation, the Multi-Antioxidant Radiance Serum, launching on April 1st. SKINCARE […] More

  • Rhode Teases New Lip Tint and Blush Shades

    Rhode, the beauty brand renowned for its skincare-infused makeup, is making waves with two exciting new shades in their Peptide Lip Tint and Pocket Blush collection. Teased by Hailey Bieber on her Instagram, these products have captured the attention of beauty fans everywhere. The viral Peptide Lip Tint is set to launch in the shade […] More

  • Hunter Schafer Stars in New Mugler Scent Campaign

    In the sphere of haute couture and fine fragrances, Mugler‘s latest creation, Angel Stellar Eau de Parfum Lumineuse, emerges as a symbol of femininity. Launched with the Hunter Schafer as the face of the campaign, this new fragrance adds a chapter to the storied legacy of the brand’s original Angel perfume. Adorned in a custom, […] More

  • Hyunjin Wears Givenchy’s Le Rouge Interdit Baume No. 10

    Givenchy Beauty introduces Le Rouge Interdit Baume, a skincare-infused lip balm designed for hydration and effortless elegance. Leading the campaign is Hyunjin, the South Korean artist known for his work with Stray Kids. Wearing shade No. 10, a reinvented take on Givenchy’s iconic black, he embodies the modern edge of the brand.   View this […] More

  • Hermès Debuts Rouge Brillant Silky Collection

    Hermes, renowned for its exquisite craftsmanship, has launched its latest beauty innovation: the Rouge Brillant Silky lipstick collection. Introduced in 2025, this new range builds on the success of the brand’s initial foray into beauty in 2020 with the Rouge Hermès line. The Rouge Brillant Silky line promises a lightweight, buildable, and intensely glossy experience, […] More

  • Gabbriette Rocks ‘MACStack Elevated’ in New Campaign

    In the latest campaign from MAC Cosmetics, supermodel Gabbriette showcases the transformative power of the new “MACStack Elevated” Mascara. Known for her striking features and magnetic presence, Gabbriette is the perfect muse for a product designed to push the boundaries of traditional eyelash aesthetics. The “MACStack Elevated” promises not only to volumize but also to […] More

  • Terre d’Hermès Intense Captures Earth’s Fire

    Terre d’Hermès Eau de Parfum Intense by Hermès captures the raw intensity and power of the earth’s core. This new iteration of the iconic Terre d’Hermès fragrance deepens the exploration of earth’s primal forces, combining fiery essence with aromatic sophistication. The scent opens with the sharp zest of bergamot, melded with the deep, resonant aromas […] More

  • Fenty Beauty Unveils New Cheeks Suede Blush Shades

    Fenty Beauty continues to innovate the makeup scene with its latest release, the Cheeks Suede Powder Blush, part of Rihanna’s renowned cosmetics line. This high-performance powder blush is designed to deliver a noticeable, yet effortlessly blendable flush of color in both matte and shimmer shades, catering to a diverse range of skin tones. Priced at […] More

  • Prada Beauty Launches Mascara with Sabrina Carpenter

    Prada Beauty enlists Grammy-winning singer and brand ambassador Sabrina Carpenter to present its latest makeup innovation: the Pradascope Lash Extending Mascara. Following the success of viral products like the Astral Pink Lip Balm and Tonka Monochrome Soft Matte Lipstick, the mascara promises high-impact results with a sleek, modern aesthetic. MAKEUP The Pradascope Lash Extending Mascara […] More

  • Pat McGrath x Candy Crush Orders Surprise with Diamond Rings

    In a surprising twist from the usual makeup launch, Pat McGrath Labs recently caused a stir in the beauty industry by mistakenly shipping three $10,000 diamond-encrusted rings with its new Candy Crush collection orders. Originally intended as exclusive gifts for supermodel Alex Consani and influencer Tefi Pessoa, these opulent rings ended up in the hands […] More

  • The Ordinary Introduces Multi-Active Delivery Essence

    The Ordinary expands its skincare innovation with the launch of the Multi-Active Delivery Essence, the brand’s first-ever essence formula designed to hydrate, soften, and enhance ingredient penetration. SKINCARE Set to launch on February 25, this new addition enters the ‘Prep’ phase of skincare, optimizing the skin’s ability to absorb active ingredients for maximum effectiveness. A […] More

  • The Ordinary’s Viral Serum Foundation Is Back!

    The Serum Foundation from The Ordinary, the cult-favorite brand known for its science-backed skincare, is making a highly anticipated comeback. First launched in 2017, the foundation amassed a 25,000-person waiting list before selling out rapidly, cementing its place as a go-to complexion product. FOUNDATIONS Discontinued in 2022, its absence was felt across beauty communities, with […] More

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