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Pat McGrath Labs has introduced its latest innovation with the launch of the Legendary Longwear Lip Liner, a pencil designed to resist smudging, transferring, and fading throughout the day. Known for delivering high-impact formulas with a luxury finish, the brand continues to expand its lip category with a product that’s already gaining traction on BeautyTok. […] More
Byredo expands its beauty offerings with a new line of Lip Care Balms, combining the brand’s sensorial approach to fragrance with a fresh take on tinted lip hydration. Known for its cult perfumes and minimalist packaging, Byredo enters the lip balm category with a product designed to feel as indulgent as its best-selling scents. The […] More
Louis Vuitton commemorates the first anniversary of LVERS, its eau de parfum created by Pharrell Williams and Master Perfumer Jacques Cavallier Belletrud, with a limited-edition bottle forged in pure copper. This reinterpretation of the original flacon honors both the scent’s concept, sunlight in a bottle, and the craftsmanship that defines the House. FRAGRANCES The LVERS […] More
Rhode introduces its new Glazing Mist and brings actor Harris Dickinson into the spotlight as the first male face of the brand. Known for his role in Babygirl, Dickinson leads the campaign for the latest addition to Rhode’s skincare lineup. Rhode introduces the Glazing Mist as the next essential in its glow-focused skincare lineup. The […] More
Louis Vuitton will launch Sun Song, the newest addition to its Cologne Perfumes collection, on 3 July 2025. Master Perfumer Jacques Cavallier Belletrud composed the scent as an ode to California’s warmth and light, building on the broader concept of the Cologne Perfumes line, which explores the mood and radiance of the West Coast. This […] More
Maria Grazia Chiuri presented the Dior Cruise 2026 collection on May 27 at Villa Albani Torlonia in Rome, drawing on the theatrical influence of Mimì Pecci-Blunt and Fellini’s cinematic Rome. The collection explored the idea of disguise and fantasy, using structured tailoring, sculptural lace, and layered textures to suggest scenes from a surreal costume ball. […] More
E.l.f. Beauty has signed a definitive agreement to acquire rhode, the fast-rising beauty brand founded by Hailey Bieber, in a deal valued at $1 billion. The acquisition adds another skin-focused brand to e.l.f. Beauty’s portfolio and positions the company for broader expansion across both digital and physical retail channels. BEAUTY BUSINESS Founded by Bieber in […] More
In 2025, the beauty industry is evolving beyond aesthetics and performance. Today’s most exciting emerging brands aren’t just focused on pigment payoff or packaging, they’re rethinking what beauty means altogether. From fragrances that evoke emotion to skincare rooted in cultural traditions, these newcomers are pushing against convention while finding new ways to connect with consumers. […] More
Louis Vuitton returned to the runway with its Women’s Cruise 2026 show, staged inside the Cour d’Honneur of the Palais des Papes in Avignon. Designed by Nicolas Ghesquière, the collection unfolded in a venue known for performance, fitting for a designer who often treats fashion as theatrical expression. RELATED: LOUIS VUITTON CRUISE 2026 COLLECTION The guest […] More
The Ordinary announces its latest skincare innovation: the Sulfur 10% Powder-to-Cream Concentrate. With a formula centered on 10% colloidal sulfur, the product offers a modern alternative to conventional spot treatments. Designed to address breakouts with precision, it transforms from powder to cream on contact with the skin, making it both hygienic and convenient for on-the-go […] More
Rhode, the skincare brand founded by model and entrepreneur Hailey Bieber, is making its long-anticipated move into retail through a partnership with Sephora. Known for its glossy, minimalist branding and top-selling Peptide Lip Treatments, Rhode will arrive in Sephora stores across the United States and Canada this fall, with a UK debut expected by late […] More
Dior has unveiled its latest beauty campaign with two global style icons, BLACKPINK’s JISOO and actress Jenna Ortega, at the forefront. The new Rosy Glow Stick from the Dior Backstage line offers a fresh, dewy flush in a stick format, designed for life on the move. MAKEUP The Rosy Glow Stick is a modern reimagining […] More
