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  • Hugo Boss Jour Pour Femme

    Hugo Boss is launching a new fragrance for women in Spring 2013 – Boss Jour Pour Femme. The Face of the campaign is once again actress Gwyneth Paltrow. The new fragrance was created to show three faces of a woman: inspiration, composure and ease described with a beautiful blend of white flowers chilled with sparkling […] More

  • Cara Delevingne Yves Saint Laurent Baby Doll Mascara Film

    Following up the print campaign for the Baby Doll mascara,which was released in March 2013 (You can read about it here), Yves Saint Laurent released a short film for the line featuring British model Cara Delevingne. The video showcases Cara applying the mascara. More

  • Max Factor rolls out Lashfinity 3 Day Mascara

    Max Factor launches new Lashfinity 3 Day Mascara next month. The 72-hour mascara uses lash tint style technology to provide defined, dark lashes for three days that resist sleeping, showering and rubbing. The flake resistant, wax free formula contains PermaHold technology to bond to the lash and create a patent like finish. More

  • Essie Summer 2013 Neon Collection

    Essie has launched its Summer 2013 Neon Collection. After hours, the hottest way to light up the night are these relentlessly bold and bright neons. Kick up your heels (and your toes!) in scorching color and hit the dance floor in style. fresh, flattering florescent hues are perfect entrance-makers. To make your neon manicure pop: […] More

  • Bobbi Brown Summer 2013 Protective Face Base & Corrective Spot Treatment

    Bobbi Brown has launched two new s beauty products for the summer 2013 season – the new SPF 50 Protective Face Base and the improved Corrective Spot Treatment SPF 25. SPF 50 Protective Face Base  This lightweight, multi-benefit formula provides a high level of broad spectrum UVA/UVB protection and creates the perfect canvas for makeup, too. Packed with antioxidants […] More

  • Rouge Bunny Rouge New 2013 Magnitude Mascara Ubiquitous

    Rouge Bunny Rouge has  launched the new Magnitude Mascara Ubiquitous recently. There’s a place in the Enchanted Garden where plant life is embellished in every way, bequeathed by more than just nature’s hand. Legend tells of an ancient creator who eager to intensify his world, called forth centipedes from deeply rooted trees, flying fish from underwater leaves […] More

  • Yves Saint Laurent launches New Oriental Collection

    Yves Saint Laurent has launched a new collection of fragrances inspired by the Orient. The Oriental Collection consists of three initial perfumes Supreme Bouquet, Majestic Rose and Noble Leather. “Yves Saint Laurent has drawn its inspiration from the splendours of the East to give birth to an exceptional collection. In honour of its creator and […] More

  • Essie Summer 2013 Naughty Nautical Collection

    Nail brand Essie is launching its Summer 2013 Naughty Nautical Collection next month. The collections features  six new pastel shades for the hot season. Hello, sailor. Get ready to embark on a chic color acventure in delicately sparkling lights and ultra soft brights that whisper easy elegance. It’s smooth sailing into summer with a collection of nail […] More

  • IOMA Physique Magnifique bodycare line

    French skincare brand IOMA has introduced a new bodycare line called Physique Magnifique to its range of products this week. The trio of products consist of a Slimming & Contouring Gel  with a caffeine base that produces a stimulating and diuretic effect in the body to reduce the appearance of cellulite. More

  • Katie Holmes Fronts Ad Campaign For New Caviar CC Cream

    Actress Katie Holmes is fronting the new Ad campaign for Alterna Haircare ‘s Caviar CC Cream Leave-in Hair Perfector. That’s right, a CC cream for hair. “It’s both a treatment and a styler and works on dryness and uneven texture for all skin types,” Joan Malloy, president of Alterna Haircare tells WWD. With ingredients including caviar […] More

  • Pierre Cardin Style

      Pierre Cardin is launching new fragrances for men and women called Style.The new fragrances reflect Cardin’s style and offers two brand new compositions that mix modern and timeless. Pierre Cardin Style for Women comes in an oval bottle made ​​of transparent glass, with details in gold. Top notes offer a fine fruity blend of […] More

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