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  • Matthew Williamson teams up with Benefit Cosmetics

    London fashion designer Matthew Williamson has teamed up with Benefit Cosmetics to launch a limited edition makeup collection calle “The Rich Is Back“.The makeup collection is inspired by his iconic prints and offers an exclusive inside look at the runway shots and mood boards that inspired the collaboration. More

  • Artdeco Summer 2013 Mascara Highlights Collection

    ARTDECO  launches its new Mascara Highlights Collection for the Summer season in May 2013. Despite all myths – there is not only the one perfect mascara for our lashes but rather a perfect mascara for every kind of desired effect! The complicated interaction between high-tech-brushes, nourishing and innovative textures on the one hand and the structure of […] More

  • Giorgio Armani Fronts Armani’s Eau Pour Homme Fragrance Campaign

    Almost 30 years after the original launch of the original Eau Pour Homme, in  2013, Giorgio Armani launched a new version of Eau Pour Homme. The new Armani Pour Homme is a revisit of the famous scent, working on the essential packaging, but keeping unaltered the classic and timeless olfactory notes. More

  • Dolce & Gabbana Light Blue Commercial & Behind the Scenes

    Top Models David Gandy and Bianca Balti front the new campaign for the iconic fragranceDolce & Gabbana Light Blue. We wrote about it earier this month. You can look it up here. Yesterday,a new TV Commercial emerged online,aswell as some behind the scenes footage. Take a look at it below.  More

  • Lancome Summer 2013 Alber Elbaz Collection

    Lancome is launching a new makeup line in collaboration with Alber Elbaz in May. Alber Elbaz is, without a doubt, one of the world’s most influential designers. But beyond that, he is also the most talented’ says Youcef S. Nabi, Lancome President. ‘His sense of luxury, his vision of femininity and that hint of audacity resonate […] More

  • Arizona Muse for Estee Lauder Modern Muse

    Estee Lauder  is launching  a new women’s fragrance in August 2013 called Modern Muse. Modern Muse is the first major women’s fragrance after Beyond Paradise from 2003. Estee Lauder experts worked with perfumer Harry Fremont of Firmenich to devise a dual structure for the juice making it rally around the polar effects of strength and softness. More

  • Hermes Eau de Mandarine Ambree and Eau de Narcisse Bleu

      Hermes has launched  Eau de Mandarine Ambrée and Eau de Narcisse Bleu in April 2013. The new fragrances have been created by in-house perfumer Jean-Claude Ellena. The two scents will join Eau de Pamplemousse Rose, Eau de Gentiane Blanche and the classic Eau d’Orange Verte. Eau de Mandarine Ambrée contains mandarin, passion fruit and amber. Ellena comments that he doesn’t know […] More

  • BareMinerals Marvelous Moxie Lip Color Collection

      Mineral make-up brand bareMinerals has announced the launch of Marvelous Moxie, a new range of 42 new lip shades in the form of glosses, lipsticks and lipliners. The lipsticks are available in 18 vibrant shades, containing an infusion of minerals to revitalise lips, vitamin A, C and E complex, a moisture-loaded hydrating complex and abyssinian oil and […] More

  • Amanda Seyfried New Face of Givenchy Very Irresistible

      Actress Amanda Seyfried will be the new face of the Givenchy Fragrance Very Irresistible , replacing Liv Tyler. She is also the face of Clé de Peau Beauté. “It’s an honest collaboration. I’m proud to be a part of  the brands I’m involved with because what they do is really cool, especially Givenchy — they’re so […] More

  • Illamasqua Summer 2013 Paranormal Collection

      Illamasqua launched their new Summer 2013 Paranormal Collection recently. The Paranormal collection was inspired by unbridled kinetic energy, spectral light and transcendental emotional forces,” said Illamasqua’s Creative Director Alex Box.” The things we can’t explain, that we can only feel, the place between dreams and reality; the door of perception is open and is […] More

  • Hugo Boss Damask Oud

      Hugo Boss is launching a new fragrance in June 2013 – Damask  Oud . The new fragrance for men joins 2011′s Boss The Collection, and like the original five scents in the series was “inspired by the feel, texture, mood and heritage of the fine fabrics used in Boss tailoring”. More

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